Supply and Demand PDP Style Supply and Demand PDP Style Pringle Dixon Pringle (PDP) announced the addition of three staff members to meet new business demands. Roberta Cornelius, formerly with Coca-Cola's Global Marketing Division, was appointed Assistant Account Executive and will serve on the Austin Quality Foods and St. Lucia accounts. J.P. Sartori was named Design Director and previously worked as Senior Graphic Designer with the Business Markets Group of MCI in Atlanta. Keri Hanenkrat will join the agency team as Public Relations Account Executive after working with Edelman Public Relations Worldwide's Consumer Group. She will work on the Mrs. Smith's, AAA Auto Club South, and Flexible Products Company accounts.

New PDP accounts and campaigns fueled the new hires. PDP will handle the advertising and public relations for the 1998 Davis Cup by NEC, which is held April 3-5. Atlanta also was designated 1998 "City of the Year" by the International Tennis Hall of Fame and its year-long promotional efforts will also be handled by PDP. Jimmy Carter and Andrew Young will serve as Honorary Co-Chairs for the "City of the Year" and Davis Cup activities. PDP's efforts for the events will include consumer trade and print, radio, television, newspaper, logo design, promotions and miscellaneous collateral. A tennis program for disadvantaged children will also be developed.

PDP has also scored another national hit with its recent client addition, NetRail Inc. This company is one of the Internet's key national "backbone" operators, which just completed a comprehensive downtown co-location facility. PDP also introduces new ad images for the St. Lucia Board of Tourism. St. Lucia needed a new conceptual idea to meaningfully differentiate the island from the rest of the Caribbean. The images show the island's untouched natural environment and indigenous species as well as adventurous sites such as a drive-in volcano, ancient coral reefs and majestic twin Pitons.