Innovative Changes Innovative Changes With new ownership, a name change, and additional capabilities, SSi, Sight Sound Innovations, has established itself as a full service provider for the corporate meeting and event services market. In 1981, this company started as Seriously Sound, Inc. and was staffed with Atlanta's premier technicians. The company provided audio, lighting, and video equipment for outdoor concerts, and generated several million dollars in annual billings. In October of 1996, SSi sold to Frank Robertson, formerly of The Fun Company, and became a full service provider for corporate meetings and events. Robertson then listened to their clients and established what their needs were from concept to completion. Changing its name to SSi, Sight Sound Innovations is becoming a single source provider for BellSouth, Ford, Toyota, the Atlanta Symphony Orchestra, and more.

John Yoakum joined SSi as Creative Director and is well versed in a variety of creative disciplines. Yoakum has over 20 years experience in the creative fields from event to advertising and also has written, directed, and produced for many Fortune 500 companies, civic organizations, and theme parks across the country.