A Foxy, Ritzy, Rollsy Day A Foxy, Ritzy, Rollsy Day Holly Gordon of Holly Gordon Associates (HGA) Advertising & Marketing wrote the article, "Atlanta in Bloom: the city of Flowers," after a day of touring "Atlanta in Bloom." Joe Patten, Technical Director of the Fox Theater, and his 1937 black and green Phantom III Rolls Royce took to the streets on April 2nd to tour Atlanta. HGA also directed the event for the Rolls Royce Owners Club 1999 annual leather bound book published by Faircount International, Tampa, FL. Ms. Gordon, along with photo stylist and co-owner of HGA, Kristin Gordon, and Photographer Caroline Joe of C Joe Shoot were the passengers with Patten. The day began with a photo shoot of the Phantom and the group at the Ritz Carlton Buckhead, then they were entertained by South City Kitchen for lunch. A private tour of the Fox Theater and Atlanta Botanical Gardens followed. The rest of the afternoon was spent touring beautiful areas of Atlanta, followed by dinner at The Dining Room, Ritz Carlton Buckhead.