Huey/Paprocki Opens Big Bag Huey/Paprocki Opens Big Bag Cartoon Network, a division of TBS, hired Huey/Paprocki to develop a brand campaign to promote their show, Big Bag. Children's Television Workshop and Cartoon Network collaborated to create Big Bag, a half-hour show for preschoolers which teaches the importance of good habits, such as sharing, cooperation, and responsibility.

Huey/Paprocki is currently creating a position, tone, and attitude for Big Bag. The May issues of Parenting Magazine and Child Magazine feature the first print work for the campaign. An on-air extension of the campaign is also being considered. Big Bag airs on Cartoon Network, Monday through Friday at 11 a.m. EST.