Getting Rid of the Bugs Getting Rid of the Bugs Interweb, Inc., an Atlanta based Web solutions firm, designed and developed a new website for Orkin Pest Control. The site for Orkin Commercial Services promotes Orkin's pest control services to the healthcare, food services, and food and beverage processing industries. Susan Kirpatrick, Public Relations Manager at Orkin, explains that their current site has been successful with residential customers, but they wanted to expand and make one targeted to the commercial market.

The site is a comprehensive resource and educational guide for commercial pest control needs. It includes suggestions on preventing pest and rodent problems, and common places pests like to breed. Orkin's various services, such as free inspections, the Integrated Pest Management program, and customized prescriptions for commercial pest control are explained. The Orkin Commercial site also instructs viewers on EPA, FDA, and other federal guidelines for pest control. A Bug Guide, explaining mating habits, identifying characteristics, and health hazards associated with the bugs, is included.

Interweb has been working with Orkin since 1996 and is Orkin's interactive agency of record. Gibson Fenning, Creative Director at Interweb, says that the commercial and residential sites have similar characteristics to maintain a cohesive corporate image with differing information, creating valuable tools for Orkin's business-to-business and business-to-residential audiences.