Interweb and Fountainhead Put Good Food Online Interweb and Fountainhead Put Good Food Online Atlanta's Fountainhead Advertising and Interweb, Inc. designed and developed a website for Apple South, Inc. The theme of the site is "Apple South: The Shortest Distance Between Vision and Reality." Apple South's mission is to become a multi-concept, multi-national, multi-billion dollar restaurant company. The site includes Apple South senior management and board profiles, division president and brand features, and a newsroom containing press materials on the company. The site shares financial information, management questions and answers, and an online annual report order form are also on the site. Direct links to EDGAR(R) Online(SM), and consumer websites of the company's four proprietary brands are also on the site.

Apple South has a unique organizational structure. There are four proprietary brands: Don Pablo's Mexican Kitchen, McCormick and Schmick's, Hops Restaurant Bar & Brewery, and Canyon Cafe. Margaret E. Waldrep, Apple South Chief Administrative Officer, explains that the site will allow the company to communicate important information to investors, customers, and the restaurant industry. The website's design, theme, and content convey Apple South as a company with strong entrepreneurial organization with disciplined brand management.