To the Point To the Point The Business Edition Network has changed its name to point b. The new name follows the logic of going from where you are, point a, to where you want to be, point b. Services include strategic planning and development, custom publishing, corporate communications, Internet and interactive multimedia, and public relations. Recent work for Fortune 500 clients includes customer retention and growth campaigns, customer acquisition initiatives, identity and branding campaigns, and strategic development and implementation of investor relations stock and shareholder loyalty programs.

point b has also been named agency of record by Oldcastle, Inc. Homecenter Group, and has been retained to handle strategic marketing communications for Target Marketing Systems, Inc. (TMS). point b is launching an integrated marketing campaign for Oldcastle, which includes custom publishing, Internet, public relations, and direct marketing tactics. Oldcastle is a supplier of masonry lawn and garden products and serves the masonry and roofing industries. Oldcastle is also active in precast concrete construction materials and custom glass fabrication throughout North America.

For TMS, point b will refine the company's identity and market positioning with the development of a series of communication tools including project literature, corporate capabilities, and branding materials. TMS is well known for its customized training programs that help companies compete more effectively for complex sales. It has more than 200 organizations in 40 countries and serves a variety of industries, including information technology, healthcare, telecommunications, and professional services.