WestWayne's Star Quality WestWayne's Star Quality WestWayne has been overflowing with creativity lately. BellSouth Mobility and WestWayne recently selected Atlanta Hawks guard Steve Smith to be "the man on the go." A TV, print, and radio ad, selling BellSouth Mobility's 10 cents a minute plan, hit the media mid-March. WestWayne has been doing a lot of work for BellSouth lately, including the "Telemedicine" and "metronet" commercials. The campaign theme line is, "The Neighborhood Whiz Kids."

More recently, WestWayne in Atlanta worked on a Real<$> Yellow Pages¨ from BellSouth ad series. The commercials star Dixie Carter and her husband Hal Holbrook. Since the $23 million campaign has begun, usage has been up seven percent. Research conducted by Millward Brown, shows that Dixie Carter is more memorable than Paul Reiser, for AT&T, or Candace Bergan, for Sprint. The Real<$f$> Yellow Pages Ad Manager Mark Chicoine explains that the campaign has worked beyond their wildest dreams, and everyone loves working with Carter.

Checkers Drive-In Restaurant, Inc. and Rally's Hamburgers, Inc. have chosen WestWayne as agency of record for public relations. Robert Purple, Senior Vice President of Marketing for Checkers, explains that they chose WestWayne because of its in-depth experience in the restaurant industry. Increasing brand visibility in consumer and trade markets, establishing the company as a community leader, and enhancing franchisee relationships are the three goals to be met. Leanne Hand, Senior Vice-President of Public Relations for WestWayne, explains that Checkers is a powerful force in their markets, and WestWayne is pleased to be working with them.