Torre's first film experience came in South Carolina as a Set Dresser for that ageless classic, "Swamp Thing." He was hooked on the industry after artfully hanging Spanish moss, moving lily pads around, and shooing snakes away. Forgoing a planned advanced degree and career in public health, Torre continued growing within the film world as a Production Assistant and Studio Manager. His first contact with Georgia came on the Atlanta set of "Blue Heaven" in 1983. His last film work came on "Stars and Bars," as a Location Assistant.

Continuing his work in film, Torre decided to accept a position with the GFVO "for one year." One year became many, and ten years later he finds himself the Director of an office that finds itself at a critical crossroads. Torre sees the challenges facing Georgia's film and video industry as a chance to "push start a fine Cadillac."

Aggressive marketing will be Torre's calling card for the near future. Vividly recognizing the hurdles facing the film and video community and knowing so well the fantastic infrastructure of equipment and personnel, Torre will pound the streets and pound on doors to get the work back to Georgia. Key elements include working toward sales tax relief for production work in the state, an effort to deal with the displaced production work in Canada caused by a sagging Canadian dollar and unbelievable sales tax relief by Canadian municipalities. Moreover, any negative perceptions about the Atlanta film and video community in larger production markets will be iced with determined marketing strategies. New print advertising campaigns touting the state are in the works. Torre will be on the road to maintain and increase the state's visibility. Finally, Torre is supporting an effort by the Atlanta Production Partnership to secure state funding for a Marketing Representative to work in Los Angeles and New York to bring work back to Georgia.

That is a huge helping of administrative duties, but it will not keep Torre from doing what he really likes the most: sharing ideas, creativity, and an occasional libation with Location Scouts, Production Managers, Production Designers, and Directors looking to Georgia as the home for their next production. For Greg Torre, the fun really begins once the Cadillac gets started.