Scene from Crawford Communications' promotional spots for Turner Broadcasting and the 1998 Goodwill Games. |
Crawford received five Telly Awards. The company earned a "Silver" Telly for the Crawford Production Services Demo Reel, as well as "Bronze" Telly Awards for "Who Knew" for Coronet Carpets; "Ceres" for RoadTrac; "Youthlink 2000" for the North American Mission Board; and "Spinal Cord Injury" for the Shepherd Spinal Center. Crawford also received two Third Place "Certificates for Creative Excellence" at the 31st annual International Film and Video Festival. Two Crawford projects, "Youthlink 2000," and "Banking on Fairness" for Employment Learning Innovations were selected from over 1,600 entries. The videos were produced by Sarah Sisson and Steve Carmichael respectively. In addition, Crawford recently earned a "Bronze Award" in the 9th annual American Corporate Video Awards competition for "Ceres." Produced by Chris Hefferen, the entry placed third in the Product Promotion category out of 173 entries nationwide.
Crawford garnered a Southern Regional Emmy Award nomination from the National Academy of Television Arts and Sciences (NATAS) for Outstanding Achievement in Television Programming Excellence, Live Special Event (non-news) for their production of the 1997 Georgia Music Hall of Fame Awards. Crawford coordinated and produced the live TV program, providing a 48' mobile production truck and full production crew. Crawford has produced the television portion of the event for the last three years for the Friends of Georgia Music Festival, Inc.
Crawford InterMedia in conjunction with NewTek, revamped NewTek's web site with eye catching, visually descriptive graphics and a logical organizational structure. As a graphics oriented company, NewTek placed high importance on a redesign of the site's visual appearance and selected Crawford because of its expertise in this area. Crawford implemented a complete graphical and animation overhaul utilizing NewTek's LightWave 3-D software to better communicate NewTek's expertise in the visual tools industry. Crawford InterMedia created a new infrastructure to ensure ease of use. Key Crawford personnel on the project were Jeff Kemph, Director; Jeff Askew, Senior Software Designer; Will Weyer, Art Director; and Carl Wattenberg, Graphic Artist and Animator.
Crawford Communications was also busy working on a :30 on-air promotional spot for the 1998 Goodwill Games. TBS Superstation provided Crawford with finished footage of athletes performing at various New York City backdrops, including the Brooklyn Bridge, the Twin Towers, and Wall Street. The Crawford team took the finished film and digitally transferred via the Phillips Spirit Datacine. Crawford Digital Senior Effects Editor Tom Fulks stepped handled color correction, scene enhancement and graphics compositing via Discreet Logic's Inferno. To enrich and intensify the vibrancy, Fulks used creative masking and isolating techniques to enhance the footage. All of the work was done in HD, resulting in exceptional crispness and clarity. TBS Superstation is working to expand its HD production. In addition to the Goodwill Games on-air promotion, three TBS hour long specials were filmed in HD, as well as the current Atlanta Braves spots. Though not broadcasting HDTV, Turner Broadcasting is exploring new television technologies, including HDTV. Consequently, the network wanted to archive the Goodwill Games spot in HD for use when programming is broadcast in the higher resolution format. By completing all spots in HD, Crawford can provide TBS with a high-def version of the final product at any time. For TBS' current broadcast needs, Crawford output the finished spot in 601 with a quality tremendously superior to the original footage.