JDA Rounds Up New Business JDA Rounds Up New Business PR firm Julie Davis Associates added three accounts, national publicity campaigns for Endeavor Technologies, Russell Athletic, and Lithonia Lighting. Endeavor Technology, based in Atlanta, utilizes state-of-the-art technology to provide physicians, allied health professionals, and consumers with communication, education, and information needs by combining telephony and Internet products into a fully integrated medical information platform. JDA will target business, medical trade, and technology media to promote Endeavor's products. Russell Athletic manufactures and markets active wear, athletic uniforms, licensed sports apparel, and other products. JDA will launch a national consumer publicity campaign for a new line of women's athletic apparel. JDA has worked with JERZEES, Russell Athletics' sister company, since 1992. Lithonia Lighting manufactures and markets commercial and residential lighting products, ranging from energy efficient exit signs to fluorescent lighting and high-end architectural lighting.