Cunningham Promoted at NewsLetters Plus Cunningham Promoted at NewsLetters Plus NewsLetters Plus promoted Wayne Cunningham to Senior Marketing Analyst. Cunningham will develop a marketing segmentation and analysis services using statistical database packages, including SPSS and Claritas Corp.'s PRIZM Lifestyle Segmentation System. Cunningham joined NewsLetters Plus in July of 1997 as Database Services Product Manager. He led the company's efforts to design a master data structure for its American Express account and Patient Publications division. In addition, Cunningham handled database marketing and client database analysis, including direct mail response analysis, geodemographics and the PRIZM database. A graduate of the University of Georgia, Cunningham has more than four years of computer and database marketing experience using the PRIZM system.