Winning entries for Quincy's proved there's no limit to where Big Fat Yeast Roll will go to make a point. In :30 TV "Helicopter," Big Fat Yeast Roll sarcastically gives orders to a crew of eager Quincy's waiters, before they take a leap of faith from a chopper. In :30 TV "Birds," Big Fat gets philosophical about life with a father and son like walk on the beach with a Hitchcock twist. In :30 TV "Statue," MATCH uses a touch of humor and Michaelangelo's "David" to illustrate a dependable solution to impotence. The bronze finalist award went to "Hallelujah," a :30 TV spot that reassures both men and women that all good things in life are still possible.