Ice Cream Inertia Ice Cream Inertia Atlanta based Inertia Films recently filmed two commercials for Curtis, Inc., of Cincinnati, OH. The ice cream spots for Curtis' client Trauth Diary were captured on 16mm by Inertia Director of Photography A. Troy Thomas. One spot features a young boy chasing in vain after a neighborhood ice cream truck. The tired, dejected boy is elated at home when Mom opens a freezer stocked full with Trauth Dairy Moo Malts. The film transfer was completed at Atlanta's CineFilm, by Ken Mitchell. Alex Esber handled the AC duties for Inertia Films.