Elemental Interactive Puts IBM At Forefront Elemental Interactive Puts IBM At Forefront IBM's 1997 Annual Report Web Site, www.ibm.com/AnnualReport/1997, designed by Elemental Interactive, was named the best non-traditional annual report at the 12th Annual ARC Awards Competition. The competition is the largest in the world honoring annual reports. The IBM online annual report has won the ARC Gold award for the previous three years, each developed by Elemental. Led by James Harris, President of Elemental Interactive Design and Development, the annual report Web site features the Chairman's message in seven different languages, the comprehensive financial report, a 1997 timeline of key IBM events, and an animated presentation entitled "The New Blue. It starts here," a guide to understanding financials and interactive financial charting tools.