MATCH Gives Homeless A Voice MATCH Gives Homeless A Voice MATCH produced a pro bono campaign for The Task Force for the Homeless, which includes television, magazine, newspaper, logo design, and letterhead. Atlanta homeless people tell their own stories in this campaign, putting a face on the homeless population of Atlanta. B.A. Albert, President of MATCH, believes that most people think of the homeless as lazy drug addicts, but explains that this is not the truth. Many of the homeless are woman with children, who never thought they'd end up on the streets. Elizabeth Cogswell Baskin, MATCH CEO, explains they wanted to introduce the actual homeless of Atlanta, in order to get their audience to care about the homeless people.

Music for the television is by Speech, of Arrested Development, provided by his company, Vagabond Productions. The television was shot and edited by Anthony Hakmati, with editorial facilities donated by Guillotine Post Design. Voiceover talent is Bob Richardson, with studio time provided by Doppler. Photography for magazine and newspaper was shot by Rob Brinson of Rob Brinson Photography. Creative Director/Art Director for the campaign was Albert, Creative Director/Copywriter was Baskin. Public relations was handled by Sue Deer. Everyone involved contributed their services free of charge, except the homeless people who participated in the television and print shoots who were paid as non-union talent.

MATCH also welcomes three new clients, BellSouth IntelliVentures, EquiBanc Mortgage Corporation, and the Atlanta Decorative Arts Center (ADAC). BellSouth IntelliVentures markets and maintains The Real Yellow PagesÆ. EquiBanc is a wholesale mortgage lender specializing in non-conforming loans. ADAC is a wholesale facility open only to the design trade, and its the Southeast's premier resource for residential and contract furnishings.