Mental Health Association of Metro Atlanta provides education about mental illness and mental health, advocates for quality mental health care, and provides services to people with mental illness. Ad/2 Atlanta will develop a pro bono full service advertising campaign to help reduce the stigma of mental illness. The project will include television, print, billboard, and direct mail advertisements, as well as other special events, and will be submitted nationally and judged at the American Advertising Federation (AAF) national convention in Washington DC. Ad/2 Atlanta will send a team that will present the project at the convention.