Carroll/White Drops Advertising Carroll/White Drops Advertising Brent Carroll and Jim White disclosed a new name and new direction for Carroll/White. The agency dropped "Advertising" from its name to position itself as a strategic marketing, advertising, and public relations firm. Utilizing BrandActionô thinking, a phrase coined by Carroll/White's Creative Director David Wolff, the agency will create brand messages and extend them with retail marketing, advertising, and public relations initiatives to achieve measurable results. As a testament to the power of Carroll/White's new BrandActionô strategy, Aaron Rents Inc.'s Rent-to-Rent division hired Carroll/White to assist with the launch of its new campaign for 1999. The move is part of an integral strategy to build brand, reduce cost, and increase earnings through creative, effective advertising.