The ads were developed by WestWayne under the direction of its new Chief Creative Officer. Throughout the course of the year, the campaign will be supported with a $50 million advertising plan and will feature a series of humorous radio, television, print, and billboard advertisements.

The decision to create a humorous advertising campaign was based on the results from a series of studies conducted jointly by WestWayne and BMI. The research revealed that consumers perceive telecom companies as too conservative. Further, the research showed that people overwhelmingly prefer and respond to entertaining and humorous advertisements.

The WestWayne creative staff included: Luke Sullivan, Chief Creative Officer; Roy Trimble, Senior Vice President, Creative Director; Scott Biear "Gophers" and Lisa Farris, "Toy Store," Copywriters; Jeffrey Batson "Gophers" and Clay Davies "Toy Store," Art Directors; Ken Cohen, Account Supervisor; Chase Smallman, Account Executive; Tena Montoya, Producer; and Jan Dwyer, Traffic.

WestWayne also created a spot for NAPA (National Automotive Parts Association) in which NASCAR fans were in the spotlight. NASCAR fans are extremely brand loyal to sponsors and the sport. The commercial, "NASCAR Crowd" boasts that NAPA stores are the place to go for all their automotive needs. To reach their targeted male audience, the branding commercial was featured during NASCAR racing, NFL Football (ABC Monday Night Football and FOX Games), and "Advantage Outdoors" on TNN. In addition, they will have a strong presence within high profile entertainment events such as "Movies For Guys Who Like Movies" on TBS, high profile movies on USA Network, and WCW Wrestling on TBS.

WestWayne also recently hired and promoted several employees. Jennifer Jordan was hired as Designer. Before joining the agency, she was the Art Director for Tausche Henderson Drake. Jennifer Comer joined the firm as Traffic Manager. She came to WestWayne after working at Foote, Cone, & Belding in New York City as a Traffic Coordinator. WestWayne hired Chad Polikov as a Media Planner, from Bozell Worldwide in Omaha, Nebraska, where he worked as a Media Planner. Scott Perry was hired as a Media Intern after graduating from Georgia State University in August. Holly Henderson will serve as an Account Coordinator for the Citrus World account. She recently graduated from the University of Florida and worked as the Marketing/Research coordinator for North Florida Publishing, Inc. Katherine Hall, a recent graduate from Vanderbilt University, was hired as an Account Coordinator on Mobility.

A previous employee at Mead Corporation in Atlanta and Columbus, Georgia, Kathryn Hauser was hired as an Executive Administrative Assistant. Daisy Hall returned to WestWayne as an Executive Administrative Assistant. Amy Green was hired as an Administrative Assistant in the Public Relations Department. She joined the agency from Duffey Communication, where she was an Account Coordinator. Leah Dickinson was also hired as an Administrative Assistant in the Public relations Department. She is a recent graduate of Auburn University and worked as an intern for the Director of Promotions and Advertising of Southern Accents before joining WestWayne. David Heaton, currently a senior at Georgia State University, was hired as a Public Relations Intern. He comes from the Rountree Group where he was an Assistant Account Coordinator.

Marlon Hubbard was hired as Production Artist on NAPA and Simmons. He freelanced for a variety of companies in Chicago before joining the agency. Jenny Carlson, coming to WestWayne from Torrey Homes where she worked as a Graphic Designer, was hired as Studio Production Artist on Mobility. Tammy Denson was hired as Senior Broadcast Buyer. She rejoined the agency after a short stint at Western International Media. Lynn Hosley was hired as Business Affairs Manager. Previously, she worked at GSD&M in Austin, Texas, as a Senior Broadcast Business Manager. Coming to the agency form Threshold Productions, Tim Barchie was hired as Client Accounting Supervisor.

Sun Jin Hong, a recent graduate of the University of Georgia, was hired as Assistant Media Planner. Kelli Jenkins joins WestWayne as Account Coordinator on BellSouth Corporate. She previously worked at Cohn & Wolfe as a Public relations Coordinator. Michael Gunter, formerly an Advertising Director at The Athens Observer, was hired as Account Coordinator on BellSouth Mobility. Lisa Mendelson and Adam Nearing were hired as Account Management Intern. Nearing currently attends Emory University where he is majoring in marketing, consulting, and psychology.

Christine Johnson-Karner was promoted from Media Planner to Senior Media Planner, and Darren Schillace was promoted to Account Executive on NAPA after being an Assistant Account Executive for the account. Andrea Predmore was promoted to Assistant Account Executive in the Public Relations Department after working as an Account Coordinator. Kendall Boehme was promoted to Account Coordinator in the Public Relations Department after working as an Administrative Assistant. Craig Nadler was promoted to Media Supervisor on BellSouth and NAPA, and Delaine Evans was promoted to Account Supervisor on BellSouth Mobility. David Brown and Patrick Vrana were promoted to Account Executives on the BellSouth account. Lisa Connolly was promoted to Account Coordinator on Bassett.