New Faces at Sawyer Riley Compton New Faces at Sawyer Riley Compton Sawyer Riley Compton (SRC) hired Sara Jones as Vice President, Chief Financial Officer, ending a seven month search. Jones will manage and control SRC's financial resources, supervise the agency's accounting department, and oversee its auditing and computer functions. Jones brings 17 years of accounting and financial management experience to SRC. She spent the first eight years of her career in the health care industry, managing the accounting department of HCA/Doctors Hospital, Humana Hospital, and Protek Systems, Inc. In 1989, Jones turned her attention to advertising and worked as controller for The Criterion Group and as Chief Financial Officer for Hughes Advertising.

Judy Morgan also joined SRC. As Vice President, Media Director, in addition to her department and account responsibilities, Morgan will work on the agency's newly acquired Ritz-Carlton account. Morgan has worked on many prestigious national and international accounts including: Lexus, Nissan, Pizza Hut, Johnson & Johnson, Wendy's International, GTE Mobilnet, Walt Disney World Resorts, and Diner's Club International. She has held both media and account management positions with such agencies as The Martin Agency, Chiat/Day, and Team One Advertising.

Richard W. Riley, Executive Vice President/Global Marketing Director of SRC, was named President of the Journalism Advisory Board at the University of Georgia's Grady College of Journalism and Mass Communication. Riley will lead the board's 21 member committee in its support of the Grady College. He will serve a 3 year term, presiding over the fall and spring board meetings, assisting with development programs, serving as the college's designee at appropriate functions and making presentations to students.

SRC has also given a new meaning to the phrase "couch potato." As part of the first consumer directed campaign for Wear-DatedÆ fabrics, SRC created an ad that paints a different picture than the usual lazy person sprawled on a couch. The ad portrays a woman reading a magazine while lying on her sofa in an upscale, but comfortable family room. The ad is part of an integrated marketing campaign intended to broaden positioning of the Wear-Dated brand. Running in various consumer publications, it is specifically targeted at women ages 35-54 who value comfort and style more than price. The following people contributed to the Wear-Dated campaign: Brett Compton, Copywriter; Bart Cleveland, Creative Director; Sheri Sorrell and Steve Warner, Account Supervisors; Dave Rooney and Greg Smith, Production Directors; and Elizabeth Belcher and Lynee Queen, Media.