Sawyer Riley Compton In The Saddle Sawyer Riley Compton In The Saddle A campaign developed by the creative forces at Sawyer Riley Compton for Pony Express Delivery Services appeared in the January issue of Communication Arts. Bart Cleveland, Senior Vice President and Creative Director for Sawyer Riley Compton stated it was extremely rewarding to see their creative efforts recognized by Communication Arts, a well respected publication in the industry. The ad uses an actual painting by Frederic Remington from the American West genre of the 1800's. It emphasizes Pony Express' extensive heritage and history. In contrast to other delivery service ads, which normally focus on facts, figures, and rate reports, Sawyer Riley Compton took a new approach to reinforce Pony Express' trustworthiness, reliability, and flexibility. Copywriter Brett Compton, Art Director Kevin Thoem, Bart Cleveland, Account Executive Paula Saunders, and Production Director Dave Rooney all contributed to the Pony Express campaign.
Sawyer Riley Compton recently strengthened several departments with the additions of Rich Fabritius, Account Executive; Beth Haggerty, Creative Coordinator; Heather Hjetland, Assistant Public Relations Counselor and Douglas Morgan, Digital Designer.
As an account executive, Fabritius is responsible for team and strategic planning, new business presentations, brand building, and marketing communications for several accounts, including Eaton Corporation and Dow Corning. As Creative Coordinator, Haggerty aids the creative department in negotiating contracts with photographers and illustrators, designing new business presentations, and assists the agency's Senior Vice President and Creative Director, Bart Cleveland. As Assistant Public Relations Counselor, Hjetland works on The Elanco Animal Health account, a division of Eli Lilly and Co. She handles client and media relations for the account and writes brochures, newsletters, and press releases. As a Digital Designer, Morgan is responsible for assisting with print production, graphic design layouts, and technical and design support for several of the agency's accounts including the Ritz-Carlton Hotel Company and James Hardie Building Products.