Fitzgerald & Company's silver medallion winning campaign for TVA was designed to build awareness and positive predisposition for the brand given the impending deregulation of the electric power industry. To address the challenge, Fitzgerald & Company developed comprehensive television, radio and print campaigns demonstrating the value and versatility of TVA.

Winning an AME finalist certificate for excellence, the "QUIKRETE Makes It Easy" campaign increased awareness for the brand, product preference, and purchase intent from consumers. The :30 and :15 commercials contributed to significant increases in unaided brand awareness, association with the brand promise, and purchase intent. David P. Fitzgerald, President and CEO of Fitzgerald stated they are very pleased that the AME board of judges recognized their outstanding work. He goes on to say their priority is to work with their clients as true marketing partners to ensure that every aspect of a marketing campaign will help reach the desired goals and objectives.