Simons and Hankin Thinking Anew Simons and Hankin Thinking Anew BrightHouse recently added Anne Simons as Chief of Staff and Thinker. Simons' primary responsibilities at BrightHouse are project management, client relations, and human resources. Simons previously served as the Managing Director of The Joey Reiman Agency and has a decade of strategic planning, marketing, and management experience. Simons was instrumental in developing the Ghost Myst campaign, which was the winner of the fragrance industry's 1996 FIFI for the most successful national roll-out of a mass market fragrance and the prototype behind the formation of BrightHouse.

BrightHouse also welcomes Brian Hankin to its team of Thinkers. Hankin is leading the BrightHouse New Ventures Initiative, and is currently in the process of launching an airport food concessions business. Hankin is a graduate of The Wharton School, University of Pennsylvania, and in the past has provided strategic branding support to Fortune 500 firms including The Coca-Cola Company and Proctor & Gamble. Previously an Associate Brand Manager with the USA Brand Group for the Coca-Cola Company, Hankin played a critical role in the brand management of Barq's and Mello Yello, as well as the development of Coca-Cola's newest water brand, Dasani.