KMcR Creates Two KMcR Creates Two KilgannonMcReynolds recently created campaigns for Southern LINC and Tucker Federal Bank. For Southern LINC, KMcR had to create a simple campaign to explain complex technology. KMcR developed a multi-media campaign, which included radio, outdoor, print, and interactive media. The Creative Director for the spots was Julie Burmeister.

For Tucker Federal Bank KMcR targeted a demographic rarely singled out by banking institutions, 18 to 30 year olds. Radio spots have aired on 99X, Star 94, and 96 Rock. Direct mail pieces, web banners, and television spots round out the campaign. Bermeister served as Creative Director, Kim Sundling and Troy King were the Art Directors, and Doppler Studios was the production company.

Anna Collins is the newest Account Supervisor at KMcR. Collins has over eight years experience in the advertising industry. In her new position, Collins is responsible for account management and supervision, as well as long-term strategic planning for clients including Southern LINC, Milliken Automotive Division, and Mohawk Industries Commercial Division. A graduate of the University of Georgia, Collins began her advertising career with The Adsmith in Athens. Over the last two years, Collins provided project management, marketing, and creative assistance to banking and retail clients of Infinitee, Inc. in Atlanta.