Magick Completes TV Spot for Freebairn & Co. Magick Completes TV Spot for Freebairn & Co. Magick Lantern recently completed editorial and special effects on AgrEvo's "Puma Herbicide" spot for Freebairn & Co, Atlanta. Previously shot footage presented special effects and compositing challenges, but all tasks were accomplished in Magick's HAL studio via intricate color correction, keying, and rotoscope techniques. The :30 spot broke March 9. Freebairn & Co. created the concept for the spot with Writer and Producer Mack Kirkpatrick. On the Magick team were Executive Producer Charlie Willis, Special Effects Artists Jonathan Sargent and Rob Jameson, Avid Editor Jennifer Kearns and assistant Basyl Dripps, as well as 3D artist Blaine Cone who created the 3D tag animation using SoftImage. Oasis Recording's Bob Gillespie was Mixer/Sound Designer, and Steve Hulse composed music.