"Anything is Possible" for BBDO South "Anything is Possible" for BBDO South BBDO South has been named by the City of Atlanta as its pro bono advertising agency for Atlanta 2000 Inc., the non-profit corporation created to manage the city's millennium initiatives. BBDO South will work in tandem with Atlanta 2000 marketing committee co-chairs Dave Fitzgerald, President, and CEO of Fitzgerald + Co., and Kent Matlock, President and CEO of Matlock & Associates. BrightHouse partnered with the mayor's office to assist in the development of the concept for Atlanta 2000. Atlanta 2000's theme is "Anything is Possible." Fitzgerald & Co. and Matlock & Associates will create a marketing plan; BBDO South will handle a complete branding communications plan and advertising, including print, radio, TV, and outdoor advertisements.

Atlanta 2000 maintains an office at Atlanta City Hall and is led by Executive Director Judith Service Montier, who was Events Manager for the Olympic Village in 1996. Committee co-chairs include leaders in marketing, business, and finance, as well as the arts. More than 80 corporate and civic leaders are volunteering their time to Atlanta 2000. The goal of Atlanta 2000 is to celebrate Atlanta's unique history and culture, and to encourage citizens and organizations to envision and create a better future. Event sponsors include VISA, iXL, and Kilpatrick Stockton LLP.

BBDO also recently launched a new branding campaign for Cox Communications, "Now You're Living," that includes umbrella and service specific ads showcasing Cox's communication products. Debuting on Cox's live HBO Free Preview Weekend, the comprehensive media campaign includes radio, television, print, and outdoor media and will appear in 20 markets across the country. The "Now You're Living" campaign is the first done completely under the direction of Executive Creative Director Art Mellor, who joined the agency in July 1998 after creating and producing award winning work at BBDO New York for 30 years. Debra Mager is the Group Account Director for the campaign.

BBDO South is launching an internal design and production division. The studio, which provides graphic design and print production services, is called Splash and recently added Pat Moslow as Vice President of Business Management, and Kerry Hadaway as Director of Design. Though a wholly owned agency subsidiary, Splash operates autonomously, offering clients design and production of collateral and promotional materials. The agency will formalize and announce other unbundled services, including a digital communications division, later this year.

Now billing at twice projections, Splash serves existing BBDO South clients such as Georgia Natural Gas Services, Bayer-Pursell, and Cox Communications, as well as its own clients, which include Fortis Family, New Image Dental Labs, and Hendrick Associates. Moslow was previously the President and co-owner of PMS Design; Hadaway was an Art Director at BBDO South and has been with the agency since 1988. In addition to Moslow and Hadaway, the studio employs a senior designer, a designer, and three full time graphic artists.