Headline Group Making Music Headline Group Making Music The Headline Group is making music with the addition of Melisma Records to their client roster. The Atlanta based record label has retained the agency to manage national public and media relations, and trade marketing initiatives for the company. Melisma's founder and President, Matt Serletic, is a multi-platinum record producer who has worked with artists such as Collective Soul, matchbox20, Carlos Santana, Celine Dion, and Aerosmith. This year Melisma Records signed a joint venture agreement with Arista Records.
The Headline Group also added Folio Z, The Technology Marketing Authority ™, as a client. Folio Z is the largest technology marketing firm in the Southeast and has hired THG to promote its position as the leading strategic specialist for IT marketing through an aggressive media relations program. President Chris Coleman, an award winning technology writer and creative director, founded Folio Z in 1986.