nomenudum Says It All nomenudum Says It All New on the scene is nomenudum, a start up agency focusing primarily on youth and young adults. It derives its name from a Latin phrase that essentially means a label for the label-less. The agency's principal owners have, in previous ad agency experience, serviced some of the most successful marketers to this target, including Sprite, Coca-Cola Classic, and Nike. Stanley Yorker and Lamar Johnson, two of the four agency principals, played major roles in the Sprite "Obey Your Thirst" campaign. Most notably, Yorker and Johnson were the Creative Director and Senior Account Manager, respectively, on the current Sprite "Voltron" campaign. The start up's client base includes The Coca-Cola Company, Lugz footwear and apparel, and Grammy Award winner, Lauryn Hill's youth outreach program, The Refugee Project. nomenudum's underground connections will provide marketers the ability to keep pace with the attitudes and motivations of the young adult market.