Please Press One for Art Supplies Please Press One for Art Supplies Marc F. Adler, CEO, recently launched the world's largest on-line discount art supply store. After almost two years in development, the elaborate e-commerce site offers 40,000 arts and craft items over the Web. A beta site with 9,000 products was launched last September to test the market and the site. After the beta, the site's technology partner, Macquarium Intelligent Communications redesigned the entire site. Macquarium utilized a custom software solution to group products into family relationships. Director of Marketing Precious Manchepalli notes that this is only the first initiative and that a Phase II site is already under development.