AMY Loves Fitzgerald
AMY Loves Fitzgerald
Fitzgerald+CO was awarded the AMY Award's "Best of Show" at the annual dinner held by the Atlanta chapter of the American Marketing Association. Selected from a vast field of applicants, the award is given to the campaign that most effectively meets the desired marketing goals and objectives outlined by the client and agency partners. In addition to the "Best of Show" accolade, the work of Fitzgerald+CO was recognized with two Gold AMY's two Silver AMY's two Bronze AMY's and a Certificate of Merit. With eight overall acknowledgments including "Best of Show," Fitzgerald+CO was the most recognized agency of the evening. Under the Consumer Marketing Category, Fitzgerald+CO was recognized with a Gold AMY for the Durex "Set Yourself Free" campaign, a Silver AMY for the TVA "Rocket Scientist" campaign, a first Bronze AMY for the Aruba Tourism Authority campaign, and a second Bronze AMY for the John Deere "Yardvark" campaign. Under the Retail Marketing Category, the QUIKRETE "Makes it Easy" campaign was given a Gold AMY. For Promotional Marketing, the Chick-fil-A Peach Bowl was presented with a Silver AMY. Finally, in the Public Service/Non-Profit category, a certificate of Merit was present for work with the Fernbank Museum of Natural History.