EM2 Goes To School EM2 Goes To School EM2 was recently chosen to create a brand development package for Georgia State University's J. Mack Robinson College of Business. The business school received a $10 million dollar gift from Atlanta entrepreneur J. Mack Robinson last year, funding that will be used to attract and retain quality faculty and students, underwrite research, and improve the downtown Atlanta campus. EM2 will create a visual "brand" to be used in logos, catalogues, and other collateral materials. EM2 was also named the agency of record for Neenah Paper. EM2 has handled graphic design work for Neenah Paper for nine years and has created promotions and designed and managed development of the new Neenah Paper website. In it new role, EM2 will participate in the development of product branding, advertising and marketing promotions. EM2's Co-Founder and Creative Director Maxey Andress will deliver a lecture at the American Institute of Graphic Arts (AIGA) National Design Conference in Las Vegas, September 29th through October 2nd. Andress will address the question of how the creative individual reconciles the pull of artistic freedom with the demands of the marketplace.