Van Winkle Locks Up New Account Van Winkle Locks Up New Account Van Winkle & Associates, Inc. was recently chosen to execute marketing and advertising for Yale Locks consumer and builder brands. The account includes Yale and its subsidiaries Heritage, New Traditions, Pro-Spec, and Barricade. Van Winkle will be assisting Yale products in promotional efforts directed towards the builder, hardware, mass, and home center markets. Campaigns will be targeted to reach residential builders as well as home buyers and the do-it-yourself market.