The Headline Group Has A New Beau! The Headline Group Has A New Beau! The Headline Group recently added Beau Rivage, Wyndham Atlanta Hotel, and Caliterra to its client roster. Beau Rivage Resort & Casino, a property of Mirage Resorts, Inc., has retained the agency to publicize its partnership with AirTran Airlines and drive flight reservations in five Southeastern markets. THG will also publicize and coordinate media/retail promotions for the Mississippi Gulf Coast resort. The $650 million property is located in Biloxi, Mississippi. THG was hired by Wyndham Hotels and Resorts to coordinate the grand opening of its downtown Atlanta location and to handle local community and media relations. THG will also handle grand opening activities, publicity, and community relations for Caliterra, the Wyndham's full-service restaurant. Caliterra features a fusion of Northern Californian and Tuscany, Italy cuisine.
THG recently promoted Carol Milliron to Director. Milliron has been with the company since October 1996 and leads strategic planning for clients such as The HoneyBaked Ham Company, BrightHouse, and Southern Company/Southern Linc. She is a member of PRSA, the Atlanta 2000 marketing committee, and the Georgia Arthritis Foundation public relations committee. Ginny Moore has been promoted to Senior Account Executive. She joined THG in February 1997 and manages accounts including North Georgia Premium Outlets, Spencer Stuart, and eatZi's Market & Bakery. Moore serves as PR counsel to Design Industry Foundation Fighting AIDS (DIFFA) and sits on the Junior Board of Directors for Camp Twin Lakes and AID Atlanta's development committee. Tracy Louthain joined THG as an Assistant Account Executive. Her client list includes BrightHouse, Hobbs Group, KilgannonMcReynolds, and Neenah Paper.