EM2 has named Harold Riddle to one of its four Senior Design posts. Among the projects Riddle will be directing are collateral and web site work for EM2 clients, including Neenah Paper, Johnston & Murphy, and UPS. Riddle comes to EM2 from Newnan, GA based Powell & Associates where he served as Design Director. Riddle did extensive brand identity work for clients including Ryder Transportation Services, Southern Mills, and others. Previously, Riddle was Art Director for neo design, inc., a Washington, DC agency. Riddle has also done freelance design and brand identity work for the Smithsonian Institution, Crabtree and Company, Inc., and others. He graduated from Shepherd College in WV.

EM2 also named R. Peter Martin to an Account Manager position. Martin will oversee projects for EM2 clients including UPS, the Atlanta Opera, Georgia State University, and Cooper Lighting. Martin comes to EM2 from Aydlotte & Cartwright. Martin is a graduate of Hampden-Sydney College in Virginia.

EM2 was recently commissioned by The Atlanta Opera to create its visual campaign for the 2000 season. Following up on the work they did for the Opera in 1999, EM2 will design the visual identity that will appear on tickets, programs, promotions, signage, and other collateral materials for the 2000 season. EM2 team members working with Creative Director Maxey Andress and Managing Partner Chris Martin include Peter Martin, Account Manager and Matt McLendon, Designer. Since relocating from the Woodruff Arts Center to the Fabulous Fox Theatre in 1995, the Atlanta Opera has experienced explosive growth and popularity. Its annual average attendance is now more than 35,000. In 1996, the company produced and performed two operas over its season. Last year that figure doubled to four, and a Sunday matinee has become part of the regular performance programming.