iXL was chosen to re-design and re-launch Einstein Brothers Bagels' consumer friendly web site as part of Einstein Brothers integrated marketing strategy. The strategy was designed to increase brand awareness for the company in a six market test that began on October 4th and runs through November. A cross-focus marketing team will target Atlanta, Washington, DC, Baltimore, St. Louis, Denver, and Salt Lake City. Currently there are 18 Einstein Brothers Bagels' stores in metro Atlanta.
iXL Film & Video recently wrapped eight weeks of post-production for the first WCW Nitro Girls Swimsuit Calendar Special. iXL Film & Video transformed over 70 hours of field footage into an hour and a half program that was aired on National Pay Per View. The offline editing took four weeks on one of iXL's AVID suites, and required 420 gigabytes of hard drive space, supplied by Comprehensive Technical Group. WCW Producer Rene Vance oversaw the lenghthy project. Other iXL staffers included Senior Editor Linda Harding and Senior Designer Linda Humphries.