Fizz City Films Director Joe Piccirillo, known for his fashion, beauty, and lifestyle direction and photography, has lensed a series of commercials for Rich's department stores. Director/Cameraman Mark Simon engaged in numerous recent projects for 360 Thinc which included a series of spots for SCANA Energy, Delta, and a project for Coca-Cola that brought the famed 1971 "Hilltop" spot back to life. Director Walter Pawluk has just joined forces with Fizz after leaving his five year roost with bi-coastal Wildlife Management. His offbeat "sustained humor" has earned him numerous Gold and Silver Clio's. He chose to be represented in the Southeast because it offers him a refreshing change from the Hollywood mold.

Atlanta's own performance comedy director Michael Pietrobon also boards the rising bubbles. Partners Simon and Schaffer, after working and laughing with Pietrobon on an AJC project and seeing his obtuse comedic talent in action, invited him to join the Fizz team for spot representation. Veteran photographer's rep Jeff Berumen looks beyond the single frame world, uncapping a newly founded relationship with Fizz City Films. Representing a production company and commercial directors is an exciting challenge for Berumen. Berumen presently represents Fizz directors Pawluk, Pietrobon, Piccirillo, Simon & Suarez.