Infinitee Communications was selected by Gitano Activewear, a new women's apparel brand in the decorated activewear segment, to handle initial brand development, advertising strategy, design, and execution. The Gitano Activewear brand will target active females who wear decorated garments for work, sports, or casual wear. Screen print and embroidery ready garments will be sold through wholesalers in the US and Canada. Infinitee developed advertising, point of purchase, and direct mail solutions for Gitano with placement that began in September.