Fitzgerald+CO recently promoted Jerry Williams, Susan Willoughby, and Hal Barber to Associate Creative Directors. In their new roles, Williams, Willoughby and Barber will assume additional managerial responsibilities for the production of the agency's creative projects. Part of the Fitzgerald+CO team since 1989, Williams began his career as a copywriter with J.H. Lewis Advertising in Mobile, AL. and was then hired by Aydlotte & Cartwright. Willoughby joined Fitzgerald in 1987 and has worked on such accounts as Coca-Cola Company and Atlanta Hawks. Willoughby is also a guest instructor at the Portfolio Center. Barber joined Fitzgerald in 1993 and has worked on AFLAC, The Aruba Tourism Authority, and Atlanta Gas Light Co. Barber's work has been acknowledged by the Print Annual, Show South, and Atlanta Addys.

Fitzgerald+CO was recently chosen by Techsonic Industries for its Humminbird, Fisheye, Cetrek and Zercom Marine product lines. Experiencing tremendous growth over the past 18 months, Techsonic has enjoyed the continued growth of the Humminbird brand and the acquisition of three new brands: Fisheye, Cetrek, and Zercom Marine. Techsonic Industries manufactures a complete line of fish finders, GPS and VHF radios.

Fitzgerald+CO and their promotions agency partner, The Botsford Group, have been acknowledged for their work in national and international competitions. For the creative planning and execution of the media program for AFLAC supplemental health insurance, Fitzgerald+CO's Media Investment Group was the only US company included among the top ten finalists in the Cannes International Advertising Festival's Media Lion Awards. In turn, The Botsford Group's work for Chiquita Banana North America was awarded the North America gold medal in the annual Pro Awards.