MRA created ads to introduce The Hummer Stretch. The Hummer Stretch was created by Atlantan Jerry Simmons of Limos by Design and is complete with all the amenities. The Hummers are available for rent or purchase, and promise up to 14 people a night on the town.

MRA has been named agency of record for Price Communications Wireless, Inc., one of the nations leading providers of Cellular One wireless communications services. Crissy Hura, new Director of Marketing, will oversee marketing activities for Price's 38 retail locations. Price provides wireless communications service in 33 cities in Alabama, Florida, Georgia, and South Carolina. The company is a subsidiary of Price Communications, a diversified communications company that recorded sales of $197 million in 1998 and is traded on the American Stock Exchange under the symbol "PR".