National Video Center Recording Studios, Inc. has established National/Atlanta AUX TV, a facility-based design and production entity focused on providing design-driven, digital production services to clients in broadcasting, advertising, and corporate marketing and promotion. National's expansion into Atlanta is being spearheaded by George Battocchio, Vice President General Manager of National's Westport, CT, facility, perhaps best known as the home of the ESPN Sports Century project. The AUX TV core team is comprised of names well known in the Atlanta Television community. John Levy, most recently Senior Sales Representative for Crawford Digital, is Executive Producer and Managing Director. Joining him as Creative Director is Mark Falls, formerly a Creative Director of DESIGNefx, who began his career with Tibor Kalman at M & Co. The physical facility is currently under construction in Virginia Highlands and consists of numerous design stations, edit bays, and a 3,000-square-foot visual effects stage, all designed under the guidance of National Video's Vice President of Technology and Engineering, Jonathan Applebaum.