BBDO South recently named Charles F. ("Bubba") Cooper as BBDO's new Executive Vice President and Management Director. "I am very excited about being part of an agency that has such a rich creative heritage," says Cooper, who will work mainly on the Bayer Pursell account. Previously, Cooper served as Partner and Management Supervisor for Ogilvy & Mather Atlanta, where he focused his efforts on McCormick Spices, Mrs. Smith's Bakeries, and Sheraton Hotels and Four Points Hotels by Sheraton. Cooper previously served as Vice President for WestWayne, servicing clients such as BellSouth Advertising & Publishing Company and Reynolds Metals Co., handling branding, marketing, and new product development. Cooper also worked at Liller Neal, Inc. and Campbell Ewald Advertising, focusing his efforts on consumer clients. A graduate of the University of Illinois in 1976, Cooper earned a Master of Science in communications. As an undergraduate, he attended the University of Georgia, where he earned his degree in journalism.