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GBA Goes Green

GBA Goes Green

Gordon Bailey and Associates, Inc. has launched a new corporate identity and as part of the overall image remake is using a new alternative fiber product, using a 100% environment-friendly product in lieu of paper. "With our recent SourceLink partnership, expanded service offering and the impending millennium, we thought it was a good time to visit our own image. Take a little of our own medicine, if you will," said Gordon Bailey, President. "We also wanted to revisit our "green" policies, to be sure GBA was conscientious in our conservation efforts, especially paper usage. Rubicom, the new tree-free paper we're using, is made entirely from bamboo, which regenerates much faster than traditional trees used in the paper making process. Coupled with the fact the bamboo is grown on family-owned farms in Thailand, thus generating benefits to that region, the new GBA identity represents an important example in how companies need to embrace new technologies that preserve our environment." The company also streamlined its name to GBA A Business Generation Company. The new identity will culminate in the launch of GBA's revised website.