Dave Fitzgerald, President/ CEO at Fitzgerald+CO, has won the Silver Medal from the Ad Club, the Governor's Award from the American Advertising Federation, and a host of other honors. Most telling, he has the hearts of the people he works with every day. To Dave, one of the most unethical things that can happen in advertising is to sell a client work that "at best entertains, and at worst, is offensive." Fitzgerald+CO posts its values throughout the company. They include Respect, Honesty, Creativity — and Perspective, which charges people to remember that we all have a higher calling.