VF&A Satisfy Sweet Tooth VF&A Satisfy Sweet Tooth
Vargas, Flores & Amigos recently received a phone call from Joanne Trosi, Product Development Manager of R.M. Palmer Company in Reading, PA. The call was about assisting in the development, design, and merchandising of specialty chocolate flavored candies for the holidays in the Latin American and U.S. Hispanic markets. After a fast flight to Philly, the three kings tradition of Latino culture lives on as “Los Tres Reyes Magos,” The Three Wise Men. The candy and its marketing is designed to appeal to the Three Kings Day celebrated by many Latino’s on January 6, when many Hispanics celebrate Christmas.