Atlanta 2000 Is On the Air Atlanta 2000 Is On the Air
Atlanta 2000, a non-profit corporation created to manage the city’s millennium initiatives, is in print and on the air. The “Defining Moments” campaign, created by BBDO/South, is designed to honor Atlantans who have taken leaps of faith to realize their dreams and who have inspired Atlantans with their deeds. The campaign began with a local and regional print campaign, and continues in early 2000 with local television ads. The inspirational campaign features stories that capture pivotal moments in the lives of leaders such as President Jimmy Carter, Dr. Martin Luther King Jr., Ted Turner, Hank Aaron, and others. Local television stations, BBDO/South, and the Atlanta 2000 team are in the process of producing a television advertising campaign, incorporating the same “Defining Moments” theme.