Branding The Mind Branding The Mind
The Metro Atlanta Chamber of Commerce has chosen Copeland Hirthler design + communications to create a brand position, ad campaign, web site, and collateral for the city’s Internet initiatives. For the past two years, the chamber has been bringing together Atlanta’s IT leaders in an Industries of the Mind (IOM) think tank to find ways to increase the city’s share of hi-tech business. Copeland Hirthler developed a cross media marketing program based on the theme “Atlanta_Live in the current” that won the approval of Chamber president Sam Williams and IOM leader and Turner Broadcasting President, Steve Heyer. The campaign and web site were scheduled to break in December.