Buffalo’s Franchise Concepts, Inc., owner of Buffalo’s Cafe, tapped Hood Marketing Solutions as its national advertising agency of record. Hood’s “aggressive brand building and integrated marketing concepts” attracted Atlanta based Buffalo’s and formed the foundation to the restaurant chain’s latest campaign, which debuted in April. The campaign, which has been described as using “guerrilla marketing techniques,” pulls out the stops, since Buffalo’s faces increased competition from other franchised restaurants in the Metro Area.

Hood will also create the first branding campaign for The Greenville News in Greenville, S.C. The agency was chosen from more than a dozen because of its integrative efforts. The campaign’s initial phase will use TV commercials to promote the newspaper’s brand and value as an information source in the Greenville area.