The folks at Black Box sure know how to pick ‘em. It’s not every day that a production company gets a job starring the great entertainer and Georgia native Ray Charles.

Austin Kelley Advertising knew, however, that Black Box could live up to the challenge when asked to shoot the latest Georgia Lottery TV ads starring Charles. A total of three :30 spots and one :60 spot were filmed locally in one day. This latest lottery campaign seeks to increase awareness of the $3.3 billion raised for Georgia schools since Lotto’s 1993 debut.

At Austin Kelley, kudos to Copywriter Mike McGinty, Art Director Peggy Redfern, and Agency Producer Sheryl Jessing. Those at Black Box who collaborated on the project include Georgia Tanner, Director/Cameraman Tim Glover, and Directors Marty Driscoll, Chris Sanderson, and Rob Quartly.