The Headline Group scores again, adding Priceline.com to its already impressive client roster. The PR and marketing firm will develop and launch promotions for Priceline’s Perfect Yardsale, starting with an aggressive campaign in the Yardsale’s debut city, Atlanta.

Meanwhile, SimplyHealth.com, a web site for purchasing health insurance online, is retaining the firm’s strategic counsel and assistance with rollouts in multiple cities. With the burgeoning business, Headline Group hired two and promoted two in recent months. Ellen Bookman of Marietta was hired as a Senior Account Executive to work for clients including Priceline Perfect Yardsale, Wyndham Hotels, Castleberry/Snow’s Brands, Inc., and Network Communications, Inc. She is a 10-year industry veteran. Marni Hirsch of Atlanta joined the agency as Project Administrator. She supports various accounts and all agency staff. Nicholas Wolaver of Atlanta was promoted to Assistant Account Executive. Accounts include Philips Arena, the International Association of Amusement Parks and Attractions (IAAPA), and the Chick-fil-A Peach Bowl. He celebrated his first year with The Headline Group in February. Lauren Norton of Atlanta moved up the ranks to Account Coordinator. Clients include Southern LINC, Atticus, and The FORESTAR Group.