Point b, the strategic planning and marketing company based in the King Plow Arts Center, continues to grow by adding John Mazza as Vice President of Marketing and Kathi Roberts as Creative Director. Mazza will be responsible for the 15-year-old strategic marketing firm’s new business initiatives. He comes to point b from Herff Jones Company, where he worked in Atlanta and Dallas for more than 20 years. Roberts has worked with point b on a freelance basis for the past two years. She has won numerous ShowSouth awards, and created the Atlanta Convention and Visitor’s Bureau “Phoenix” logo. Roberts has worked as a graphic designer for 17 years, and she currently teaches at the Portfolio Center and the Atlanta College of Art.